Introduction To Youtube Tools

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If you’re after Youtube Tools to help with your campaign, look no further.

Back when SEO wasn’t half as saturated as it is today, there was absolutely no need for Youtube SEO.

But now that Youtube has grown into the beast it is today (the second biggest search engine in the world), it’s crucial that you optimise your videos and channel to get in front of your target audience!

In this article, we’re going to walk through 8 tools that you can use to ensure that your Youtube videos get views.

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What Is Youtube SEO/ What Are Youtube Tools?

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Youtube SEO is the process that ensures that your videos are found by users and that you’re among the first videos shown to your target audience.

This is done through a variety of methods, such as:

• Conducting keyword research into what your target audience is searching for.
• Adding keywords to videos (e.g. file names, titles, descriptions, etc)
• Using captions
• Using cards during end screens
• Adding timestamps to your videos
• Optimising your thumbnails

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Why Are Youtube Tools Important?

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The last thing you want to do is go through the hard work of creating a video, only for it to not be shown to the people that it’s intended for.

Here are just some of the things that can happen if you don’t utilise SEO:

• A lack of views.
• A lack of opportunities to convert your target audience.
• An inability to communicate with your niche

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Why Do You Need YouTube Tools?

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Instead of relying on guesswork to get in front of your target audience, the tools outlined in this article can help with identifying content ideas and optimising your videos.

Some of the features of these tools include:

• Keyword research to identify what your target audience are searching for.
• Assistance in optimising tags and descriptions to reach the right audience.
• Analyse metrics such as retention and click through rates to offer improvement advice.
• Turn long form content into shorts with AI features.

Whilst some of these tools do offer a paid subscription, they all feature free features that you can utilise for your benefit.

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The 8 Best Youtube Tools

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1. Tube Buddy

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8/10 – A great tool that can be beneficial to any SEO campaign.

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A) Overview

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The first of the tools is perhaps the most famous external Youtube tool on the market – Tube Buddy.

Tube Buddy is most famous for it’s keyword explorer which allows you to do the following:

• Identify what questions and topics your audience are searching for the most.
• It also take into account your content style to showcase what type of keywords lend themselves well to your content.
• Keyword explorer not only helps with keywords but with also identifying tags that are trending for you to use.

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B) The Free Version

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The free version of Tube Buddy offers a variety of basic tools that you can use to optimise your site.

The free features include:

• Videolytics – A basic breakdown of each video along with the ability to compare it to other videos.
• Keyword suggestions – You’re limited to 3 suggested keywords for each video you optimise.
• Comment filters – Here you can filter through comments that you haven’t replied to yet.
• Wordcloud – This is a feature which recommends keywords to you based off your comment section

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C) The Paid Version

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The paid version has a lot more functionality and is a go-to for many youtubers.

These features include:

• The Keyword Explorer – This tool suggests a variety of keywords and even lets you know of your chances of ranking for the keyword based on the size of your channel.
• Full Optimisation Suggestions – Tube Buddy will help you optimise everything from the title to your description to ensure that you have the greatest chance possible of ranking.
• Search Position – This feature breaks down your current videos and whether they’re ranking for the keywords that you’re targeting.

Not to mention many more features involving optimising your end cards, automating comment replies, and putting together playlists based off your analytics.

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D) Benefits

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There’s a reason why Tube Buddy is so popular within the Youtube community – it has a ton of benefits compared to other Youtube tools.

• Easy To Use – the platform is self explanatory and provides a brilliant user experience.
• Industry-leading keyword research tool.
• You can implement A/B Testing to try different titles and meta descriptions for your videos!

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E) Cons

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Whilst there are a lot of benefits for using Tube Buddy, users have identified a few weak areas.

These include:

• You only get 1 license per channel so if you run multiple channels you may need to fork out for several plans.
• The interface does look quite dated. You would never think it’s among the most powerful tools for Youtubers with such a design.

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2. Youtube Analytics

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10/10 – The most comprehensive Youtube SEO tool comes from Youtube themselves.

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A) Introduction

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Before you go out looking for a new Youtube tool, it may very well be worth learning about the functionality of Youtube Analytics.

There are plenty of features that a lot of people don’t know about.

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B) Overview

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If you log onto Youtube, you’ll find Youtube Studio. Youtube Studio can provide you with more than enough data to grow your Youtube channel

In Youtube Studio, you’ll find metrics such as:

• Viewer retention
• Click through rate
• Impressions
• Subscribers

And so much more. If you commit to tracking the data and making incremental gains, you can become incredibly successful in growing your Youtube channel.

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C) Metrics To Focus On

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1. Watch Time
2. Average View Duration
3. Click Through Rate
4. Audience Retention
5. Return Viewers
6. Average Percentage Viewed
7. Engagement

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3. Google Trends

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6/10 – Helpful if you want to conduct keyword research but don’t have the budget for other tools.

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A) Introduction

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Google Trends allows you to identify and analyse the popularity of keywords within your niche.

Not to mention, it’s a completely free tool too!

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B) Overview

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Whilst Google Trends is mainly used to learn about the search volume of keywords within your niche, it has a whole host of different features.

It goes as far as to provide you with demographic analysis regarding your market – the goal being to equip you with everything you need for a successful marketing campaign!

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C) The Benefits

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1. It’s free.
2. It’s simple to use.
3. It allows you to compare several keywords at a time.
4. And since it’s Google’s tool, the data can be considered as reliable.

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D) The Cons

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1. The related topics and suggested keywords can often be way off.
2. You can only compare 5 keywords at a time.
3. It doesn’t show exact search volume.

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4. Youtube Autocomplete

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9/10 – One of the best ways to spark keyword-backed content ideas.

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A) Introduction

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The next SEO tool isn’t quite a tool but this strategy is an excellent way to approach Youtube SEO so we thought we’d include it.

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B) Overview

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When you type in a search query into Youtube, you’ll notice that Youtube will provide you with a range of options regarding what you may be looking for – this is Youtube’s Autocomplete function.

Youtube will look at what searches are popular that relate to your keyword along with what searches are trending to serve you up suggestions.

This can provide you with a whole range of keyword suggestions that you know have search intent. You can then start to produce content on them knowing people are searching for your topic!

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C) The Benefits

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1. It costs absolutely nothing.
2. It can be done within seconds to spark some content ideas.
3. Incredibly reliable as these suggestions stem from Youtube itself.

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D) The Cons

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1. You need to know a few queries that are popular within your niche so that you can enter them and recieve autocomplete suggestions.
2. You can only receive a limited amount of suggestions, you may quickly run out of ideas.

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5. Ahrefs Keyword Explorer

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6/10 – A great keyword research tool for those that manage a website simultaneously

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A) Introduction

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Perhaps the most complete keyword research tool on the market, Ahref’s keyword explorer is primarily designed for website’s that are looking to rise up Google’s search rankings.

However, within this tool, you can find one of the best Youtube keyword research tools around.

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B) Overview

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• Find out exactly how many people are searching for a certain search query on Youtube.
• Find out how many searches result in clicks for each search result, along with click percentage.
• You can find out how each search query relates to your local and global audience.

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C) Benefits

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1. The database has over 650 million keywords. No matter what your niche you’re in, there’s bound to be some data you can use.
2. The ability to see click through rates for your chosen keywords is incredibly valuable for all Youtubers.
3. You can search through 10,000 keywords at a time.

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D) Cons

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1. This tool is not free. It’s one of the priciest on the list.
2. The tool is primarily made for website owners.

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6. VidIQ

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5/10 – A cheap tool that offers mid-level analytics and limited keyword research.

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A) Introduction

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VidIQ is an analytics tool for those looking to get their Youtube channel off the ground.

It gives an good amount of data that you can use to test out what works for your Youtube channel.

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B) Overview

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VidIQ works as a browser extension that can help you with identifying Youtube analytics at the click of a button.

Here are just a few of the things that VidIQ can offer:

1. Keyword research.
2. Bulk editing.
3. Youtube SEO hints.
4. Channel analytics
5. Subscriber analysis

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C) Benefits

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• Great for optimising content (keyword-backed descriptions, relevant titles, etc).
• A comprehensive amount of data regarding your channel’s analytics, along with your competitors too.
• The competition vs search volume tool is incredible for content ideation.

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D) Cons

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• The thumbnail designer is very basic.
• It can be considered expensive compared to other tools on this list.
• Customer service complaints seem to be common.

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7. Tuberanker

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4/10 – An extremely limited tools which is reflected in their poor customer reviews.

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A) Introduction

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Tuberanker is a toolkit that you can use to not only optimise your videos but to understand your channel better.

Whilst it’s not the most comprehensive tool on this list, it stands out when it comes to optimising meta fields for your videos to get in front of the right audience.

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B) Overview

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Here are a list of things that Tuberanker can do:

• Tag Generator.
• Keyword research tool.
• Hashtag Generator.
• Title Generator
• Description Generator

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C) Benefits

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1. Great for optimising meta fields for your Youtube videos – especially if you’re short on time.
2. You can track video ranking positions to track your Youtube progress.
3. The Title Generator can provide you with some pretty great inspiration.

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D) Cons

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1. Beyond helping to optimise meta fields, this Youtube tool is limited in terms of channel analytics – you’d be able to find better information via Youtube analytics.
2. The keyword research tool should not be your primary source for keywords, it lacks behind the other keyword tools on this list.

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8. Keywords Everywhere

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10/10 – The best tool on the market for keyword research.

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A) Introduction

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As the name suggests, this is a keyword tool which operates across all platforms.

Whether you want to conduct keyword research on Google, Amazon, or Youtube, this tool is a powerhouse when it comes to keyword research.

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B) Overview

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This keyword research tool comes in the form of a browser extension. When browsing on search engines or social media, it can be pulled up to show you a wide range of SEO and Keyword Research metrics.

Whilst this tool doesn’t have a ton of features for Youtube SEO, it’s YouTube keyword research tool is incredibly well designed. It’s full of data that you can use to find gaps in the market.

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C) Benefits

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1. Integration: you don’t have to log in to this platform, instead it can be pulled up with a click of the button.
2. The plan starts at just $1 a month and you can scale it depending on the amount of credits you require.
3. The keyword data is the most extensive on the list.

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D) Cons

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1. Customer service is only available via email.
2. Outside of delivering incredible keyword research support, the tool doesn’t offer anything for Youtube Analytics.

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Conclusion

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Hopefully, this article has been helpful with regards to picking the right Youtube tool for you channel.

If you want to learn more about the Youtube Tools on offer, this article is incredible from the guys at Sprout Social.

If you want to check out more of our own articles, here’s one of our most recent blog articles.

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