What is On-page SEO?

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On-Page SEO is the area of SEO that people are most familiar with!

As the name suggests, On-page optimisation is all about optimising elements within web pages. This includes: the copy, meta tags, urls, headers, and tons more.

But why do we go through the hard work of doing all of this? It’s to provide search engines such as Google and Bing with information so that they can rank us appropriately with regards to terms that our target audience is searching for. And if done strategically, we can improve our search rankings, organic traffic and organic revenue.

This process all starts with keyword research to identify relevant and high performing keywords. Only then, can you start creating high-quality content and optimising elements such as your meta descriptions. And not to mention, On-Page SEO also covers tasks such as image optimisation, internal linking, and improving user experience too!

Additionally, on-page SEO lends itself to improving user experience through optimising elements of the site such as user navigation, mobile responsiveness and even improving page speed.