What is Technical SEO?

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Technical SEO is the process of optimising the back-end of your website.

When we tend to think of search engine optimisation, we tend to think of keywords and optimising elements such as your copy and headlines. But one aspect that is commonly overlooked is technical SEO.

If the pages on your website can’t be crawled or indexed, they won’t appear in the search engine results - even if they are of exceptional value.

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Ensuring that your website can be crawled and indexed is just the start of things. There’s a wide variety of things that you need to take into account to ensure that your website’s technical SEO is fully optimised.

This includes making that your site’s pages are secure, mobile optimised, free of duplicate content, fast-loading… and all the other things that go into technical optimisation.

By improving the back-end of the site, you’re not only ensuring that your pages are visible to search engines but also provide a seamless and smooth experience for users. These are all factors which can contribute to search engine success!